If one of your goals for 2021 includes writing, publishing, and selling a book, you might be looking for a roadmap right about now.
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At the kind invitation of Sangram Vajre and to help others in the Peak Community, I put together and presented the 6 Ps framework a few months ago:
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۱. Purpose
n۲. Proposal
n۳. Process
n۴. Publishing
n۵. People
n۶. Promotion
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What’s it based on? Last year, I coauthored “Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience” with my longtime friend, Steve Pacinelli, Chief Marketing Officer at BombBomb. As the project got underway, I wasn’t sure how to get a proper book written, which options were available to get it published, or how to get it sold to the right people – but we just moved forward, sought advice, tried and failed, and figured it out.
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With nearly 25,000 copies sold to date, Rehumanize has taught us a variety of lessons – and I’m sharing some highlights with you here through this 6 Ps framework. I hope that our experience will inform you and encourage you to reach for and accomplish your goal of writing a book and publishing a book. And as you’ll hear soon in Part 2, no one is going to sell your book but you.
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I’m Ethan Beute, Chief Evangelist at BombBomb, host of “The Customer Experience Podcast,” and co-host of the “CX Series” on the “B2B Growth Show.” In this short, solo episode, I share Part 1 of “The 6 Ps of Writing, Publishing, and Selling Your Book.”
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Of course, there are nearly infinitely many ways to go about this process. This is only reflects what we learned on our first go at it – and with a nonfiction business book.
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Related: To download the Powerpoint slide deck from which this episode originates, click right here.
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Related: To see a blog post I wrote with lessons learned on the Rehumanize Your Business journey, click right here.
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Here in Part 1, I review the first 3 of the 6 Ps:
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• Purpose: Know why you’re doing this; if you aren’t clear on the reason and motivation behind your book, you’ll struggle to make decisions effectively and perhaps even to make meaningful progress.
n• Proposal: No matter which publication route you choose, you’ll benefit from having written a book proposal, which should include seven key elements.
n• Process: You can’t edit what isn’t written — meaning, just get the words down. You can’t get feedback from others or refine and improve what’s only in your head.
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For Publishing, People, and Promotion, click here to check out Part 2.
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The 6 Ps of Writing, Publishing, and Selling Your Book (Part 1 of 2)
آنچه در این مقاله خواهید آموخت
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Please give this one a listen and reach out with feedback! You can play it right here …
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Listen to “۱۱۴. The 6 P’s of Writing, Publishing, and Selling Your Book (Part 1 of 2) w/ Ethan Beute” on Spreaker.
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Prefer to listen on the go? Want to be sure to catch Part 2 in a few weeks? Find and subscribe to The Customer Experience Podcast here …
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- Apple Podcasts
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- Stitcher
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- Spotify
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While you’re there, give one extra click to rate the show. It’s very helpful. Thanks!
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Additional Resources:
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- More about Rehumanize Your Business
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- Video of a live stage presentation on this topic
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- Blog post about this topic
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- Slide deck covering the 6 Ps
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- Rehumanize Your Business page on LinkedIn
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- The 6Ps Part 2 of 2: Publishing, People, and Promotion
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Other Episodes You’ll Enjoy:
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- “۱۰ Rules for Building a Category and Building a Community” with Sangram Vajre (Chief Evangelist and Co-Founder, Terminus)
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- “The Epic Takes Mixtape: Human-First Highlights from the First 100 Episodes“ with David Cancel, Joey Coleman, Mathew Sweezey, Paula Hayes, Ethan Beute, and others
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- “The 6Ps of Writing, Publishing, and Selling Your Book (Part 2 of 2)” with Ethan Beute (Chief Evangelist, BombBomb)
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Hear More of The Customer Experience Podcast by Subscribing:
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- Apple Podcasts
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- Spotify
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- Stitcher
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- Google Podcasts
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